Popsicle® is partnering with National Geographic Kids™ to help Slow the Melt. Whether it’s shutting off the lights every time they leave the room or turning off the water while brushing their teeth, there are very easy steps kids can take to help. In fact, National Geographic Kids™ created 10 simple things kids can do every day to help slow the melt of the polar ice caps!
As part of the Popsicle® and National Geographic Kids™ partnership to help Slow the Melt, this summer Popsicle® will utilize Twitter to help raise funds for research and exploration efforts to help decrease the impact of global climate change by encouraging Twitter users to include the #SlowTheMelt hashtag in their Tweets.
From July 12,2010 through August 15, 2010,every Tweet containing the hashtag #SlowTheMelt, Popsicle® will donate $1, up to $25,000, to the National Geographic™ Polar Fund for every Tweet containing the hashtag #SlowTheMelt, Funds raised will support research and exploration efforts of the polar ice caps and global warming issues.
For more information on the National Geographic™ Polar Fund, visit http://bit.ly/polarfund.